Meet Our Product Manager: Laura Dawson

What does a normal workday look like for you?

My day starts with checking in on any tasks from the previous day – this involves catching up with questions from our users, talking with developers and our team. The tasks change from day-to-day, but are always focused around making our three software products the best they can be.

What is your job title and responsibilities?

Product Manager for Software. This includes Bowtie Master for risk visualisation, our new product Task Analysis for critical task analysis, and a third product in the works. I manage customers, enquiries, development of new features, the client journey and social media.

What talents or skills must someone who does your job certainly have?

Communication, prioritisation and juggling skills! Our customers and our product are at the heart of how we work. Ensuring that what I do adds value helps me prioritise what task need to be complete. Communicating between different parts of the business can mean changing your language, so knowing how people best receive information is important.

What do you like most about your job?

The variety, problem solving and creativity. Developing a new software means you have a green field to create the best solution for the users, and perhaps this is something they didn’t know they needed until we solve their problems.

What do you want to achieve by 2027?

Four solid products on the market which complement each other. For users, they find our products easy-to-use, and we will help them visualise a risk or problem to make their work easier and safer.

What has been your favourite project to work on so far?

Launching Task Analysis so far has been a favourite. This has involved bug fixes, talking to early users about the problems we solve and turning that into a social media campaign with a webinar. This balance of problem solving, and creativity is a great fit for me.

If you had an unnecessary superpower, what would it be?

If it had to be unnecessary, it would be the ability to refill a Tim Tam packet. Being Australian, I miss my favourite chocolate biscuits and Penguins just don’t cut it – why are they individually wrapped?!